When it comes to SEO (Search Engine Optimization) operations, more often things may go wrong due to various reasons. According to experts from the popular Fat Rank SEO marketing firm, SEO is a dynamic process wherein one can easily go wrong by deploying over-aggressive SEO techniques. More often, the shady SEO tactics used by inexperienced SEO firms can lead to a total failure of the SEO process. Read this short article to know how an online marketer needs to do to get on the right track. Interested readers can also make use of the website https://www.forbes.com/sites/forbesagencycouncil/2017/10/11/seo-is-a-small-business-necessity/#32a808d674ba to know more about successful SEO tactics. Since SEO is a continuous and dynamic process, one needs to recognize the problem which is known to be a vital element in taking corrective action. One can understand the issue in two ways, namely a drop in the traffic during an organic search to the site. In general, such an issue can be highly dangerous in nature which can cause a drop in sales. On the other hand, the issue is a highlighted message flashed through Google Search Console. For this, one has to sign up for Search Console. If you have not done this, do it right now and later on proceed to read this article further. When you get the notification on the console, it simply indicates that you need to pay a manual penalty as your site has been analyzed and assessed a penalty to the site. Herein, a detailed description of the issue is shared, and hence such penalties are imposed. These penalties are categorized as site-walk link penalties, partial link penalties, and thin content penalties. In addition to the above penalties, there is another penalty known as an algorithmic penalty which is imposed for having a poor quality website which in turn lowers the rankings. These are termed as Panda, Penguin, Top Heavy Ads, etc. Though Google does not bother about these penalties but focuses on making you use the right algorithms. Undoubtedly, recovering from the penalties like Panda or Penguin seems to the first and foremost step. This has to be treated as a warning, and hence one should avoid any such recurrences in the future. Penalties are not meant for to do the same mistake again to get away, but it is for taking corrective steps for a permanent solution. Repeated mistakes can earn a bad reputation for your website. Treat the penalty as a clue to move further to thrive in Google. If you need to deal with thin content, try to improve the overall content quality and thereby get a better ranking. Better ranking simply means higher traffic which in turn improves the bottom line of your business. Using the right number of keywords is considered to be vital for websites to maintain higher rankings. If you face any issue related to your links, get high-quality links to your website. After taking these steps, you will be moving out of the survival zone into the new world where traffic grows over a period of time.